Clicks: 90 | Impressions: 16,666 | CTR: 0.54% | Avg Position: 18.5
Running total since Feb 11: 1,229 clicks, 142,455 impressions
Second straight day of decline. 16,666 impressions, down from 17,380. Position worsening — 18.5. Google is pulling back.
Two days is a pattern. The numbers are still huge compared to where we were — 16,666 impressions would have been a dream three weeks ago. But when you’ve tasted 18,000, watching it shrink feels like watching someone slowly close a door on you. You can see the light getting smaller.
We didn’t change a single line of code. Didn’t remove a page. Didn’t break a link. Google just decided to show us to fewer people today than yesterday. No explanation. No notification. No appeal process.