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Moodap

Licensing & partnerships

License the technologybehind Moodap.

White-label the platform for your city or tourism board, add mood-based discovery to your app through our API, or build a custom implementation.

Licensing options

A model for every scale

For tourism boards, city governments, hospitality platforms, and enterprise businesses.

White-label platform

License the whole Moodap platform under your own brand. Suited to tourism boards, destination marketing organizations, and cities that want their own discovery platform.

What is included

  • Full Moodap platform with your branding
  • Custom domain (discover.yourcity.com)
  • Your logo, colors, and messaging throughout
  • All mood-matching features
  • Business dashboard and analytics
  • Video review submission with a location signal
  • Mobile-responsive web platform
  • Admin dashboard for managing content
  • Technical support, as set out in your agreement
  • Regular feature updates

Contact sales

Custom pricing based on your needs

Email sales

API access & integration

Add Moodap mood-based matching to your existing platform, app, or website. Suited to hospitality platforms, travel apps, and booking engines.

What is included

  • API access to the mood-matching engine
  • Business data and recommendations
  • Hours and venue details
  • Video review data with submitted location signals
  • API documentation
  • Developer support and onboarding
  • Sandbox environment for testing
  • Service levels set in your agreement
  • Rate limits based on tier
  • Regular API updates

Contact sales

Usage-based plans available

Email sales

City expansion partnership

Sponsor Moodap’s launch in your city. We launch with your city featured, and you get co-marketing and partnership benefits.

What is included

  • Priority expansion to your city
  • We research and list local businesses
  • Co-branded marketing campaigns
  • Joint PR and media opportunities
  • Featured placement as launch partner
  • Access to aggregated visitor data
  • Custom reports and insights
  • Reduced white-label licensing rates
  • Option to upgrade to white-label later
  • 12-month partnership agreement

Contact sales

Partnership terms tailored to your city

Email sales

Custom implementation

Need something specific? We build custom implementations of Moodap technology for particular use cases, industries, and requirements.

What is included

  • Industry-specific implementations
  • Custom mood taxonomies and categories
  • Integration with existing systems
  • Mobile app development
  • Custom matching logic
  • Multi-language support
  • Custom analytics dashboards
  • Private cloud deployment
  • Dedicated infrastructure
  • Onboarding and training

Custom

Based on scope and requirements

Start an inquiry

Who licenses Moodap

Built for organizations that guide people to places

  • Tourism boards & DMOs

    Launch a branded discovery platform for your destination and help visitors find experiences beyond the obvious.

  • City governments

    Promote local businesses with a city-branded discovery tool for residents and visitors.

  • Hospitality platforms

    Add mood-based restaurant and bar suggestions to your booking platform or guest experience.

  • Travel apps & OTAs

    Build mood-based discovery into your travel app to offer more than standard search.

  • Restaurant groups

    Help diners find the right venue in your portfolio for the mood they are in.

  • Media & publishing

    Add interactive discovery tools to city guides and travel content.

Technology

A modern web platform

Platform

  • Next.js and React front end, written in TypeScript
  • Supabase backend on PostgreSQL
  • Hosted on Vercel
  • Mobile-first, responsive web app
  • Server-side rendering for search visibility

Security, support, and service levels

Security requirements, data handling, uptime commitments, and support hours are agreed in each licensing contract, so they match what your organization needs.

Process

How licensing works

  1. Discovery call

    We talk through your needs, use case, and requirements. A no-pressure conversation to see whether Moodap licensing fits your organization.

  2. Custom proposal

    We write a proposal with pricing, timeline, and scope, including technical specifications, support terms, and an implementation plan.

  3. Contract & onboarding

    Once terms are agreed, we sign the licensing agreement and start onboarding, with documentation and a sandbox environment.

  4. Implementation & launch

    We work with your team on the implementation. For white-label we handle setup and customization; for API we support your integration. 4–12 weeks is typical, depending on complexity.

  5. Ongoing support

    Support, platform updates, and account management continue as set out in your agreement, with regular optimization recommendations.

Good to know

Frequently asked questions

What is the difference between white-label and API licensing?

White-label gives you the entire Moodap platform under your brand: your own website, logo, and colors. API licensing gives you access to our technology to integrate into your existing platform, so you keep your interface and add Moodap functionality behind it.

Can we customize the mood categories and matching logic?

Yes. Custom implementations include the ability to define your own mood taxonomies, create industry-specific categories, and adjust the matching for your use case. We work with you to understand your needs and build accordingly.

Who owns the data collected through our licensed platform?

For white-label licensing, you own the customer data generated through your platform. We keep aggregated, anonymized data for platform improvements. For API licensing, data ownership terms are negotiated based on your integration, within your data governance requirements.

What cities does Moodap currently cover?

Moodap is live in Manhattan, covering 45 neighborhoods. We are growing our venue network and planning expansion to more boroughs and cities. City expansion partnerships fast-track launches in new markets.

How long does implementation typically take?

White-label platforms: 8–12 weeks from contract to launch. API integrations: 4–8 weeks depending on complexity. Custom implementations: 12–24 weeks based on scope. Your proposal includes a detailed timeline.

What kind of support do you provide?

Support channels, hours, and response times are agreed in each licensing contract. Enterprise clients get a dedicated account manager, regular check-ins, documentation and developer resources, and onboarding and training for their team.

Get in touch

Start a licensing conversation

Fill out the form and our partnerships team will follow up within 1–2 business days.

We typically respond within 1–2 business days. For urgent inquiries, call 212.202.7474.

licensing@moodap.com212.202.7474

150 W 47th St, New York, NY 10036