Clicks: 96 | Impressions: 17,380 | CTR: 0.55% | Avg Position: 17.2
Running total since Feb 11: 1,139 clicks, 125,789 impressions
Impressions dropped from 18,163 to 17,380. Clicks from 126 to 96. Position got worse — 17.2.
One day isn’t a trend. That’s what you tell yourself. Could be normal variance. Could be a Monday thing. You look at the chart and think: maybe tomorrow bounces back.
It doesn’t bounce back. But you don’t know that yet. You still believe the algorithm is fair.